Clarus World

At Primal Codes Technologies, we believe in building websites which not only look great but also drive revenue growth by providing an exceptional and intuitive user experience; working seamlessly to guide customers along a natural path to purchase. Read on to find out how we helped Clarus World to enhance the user experience of their website and boost their sales by crafting them a beautiful custom e-Commerce website. CHALLENGES Jewellery is a pretty saturated market with numerous industry “rules” and constructs—not to mention price perception. The jewellery group wanted a beautiful website and a mobile application, that could visually compete with the big players, and tell their story in a way that would resonate. They actually needed help reaching their audience with a memorable message and to capture their story and unique creative perspective.


When creating the website and app for Clarus World, we used a texture that matches with the tone of the company logo in a minimalist manner to let the work speak for itself. We emphasized on the new jewellery arrivals of the group and used over sized jewellery images paired with attractive complementing contents, which made the site both bold and feminine—much like the woman that would wear their jewellery.


  • Higher Sales
  • Elevated Positioning
  • Increased Opportunities
  • Higher Customer Engagement

After the development of the website every visitor to Clarus World is guided right through the entire page, which has become an enjoyable activity for new customers. The brand is already experiencing higher levels of customer engagement as a result of their unique new tool implementation. At Primal Codes Technologies, we look forward to seeing this glamorous brand continue to grow.

Project info
  • Release Date: Oct. 19, 2017
  • Category: ecommerce
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