Lead generation techniques that really work

Lead generation is a very important task for any company to survive. This is because of the growing competition in the market, especially for IT companies. There are multiple options available for people to choose from. So, it’s a difficult task to lure the audience towards your products.

We have to discuss the answers of many questions to understand the practice of lead generation and implement it to the fullest. You need a team first to implement any technology or technique; if you have none, build one. Explore a bunch of these different options. They won’t all produce results overnight so be patient and stick with something. If something isn’t working, be sure you’ve exhausted it fully and if still no results, cut your losses and try something else.

Most effective techniques:


Writing blog articles that feature your target keywords is a great way to help your website rank in search engines for those keywords. These posts are also great for sharing on social media and sending out via email.

  • SEO

Search Engine Optimization – getting your website to the top of search engine result pages for relevant keywords and search terms. This is a long term, continuous strategy as search engine rules always change. Don’t let this put you off though; being at the top of search engines is a big win in the long term.

  • PPC

Pay Per Click advertising on search engines or social media sites like Google, Facebook, LinkedIn etc. This is a short term win that can cost a lot of money if not done properly. If don’t well, the short term wins can evolve into a long term strategy.


This includes participating in conversations your customers are already having on social media platforms like LinkedIn, Facebook, and Twitter. By posting helpful content on social media, you can help drive those social media users back to your website.


Sending helpful, informative emails to a qualified email list will drive those people to your website to learn more information. Sending your list a quick email telling them about a new blog post on your website will drive them to your website to read a blog post they may have never known about.

Gone are the days when customers seek out a sales representative from a company to provide them with expert advice on solving their challenges. Customers now have a wealth of information at their disposal and can make decisions online without the help of a sales person. Lead generation is one of the most critical components of your organization and it does require constant efforts! With some planning and focus, you can achieve everything that your business is potential of.

Meet your lead generation goals with content powered performance-based campaigns at Primal Codes Technologies. Being the leading IT Company in Calicut Primal Codes provides fully comprehensive lead generation services according to a unique cost efficient operational model. It is our aim to simplify the lives of clients and their customers. We believe in doing honest, high quality business while providing innovative practices and strategies, tailored to meet our clients’ very specific requirements, so they can focus on their core business.

Looking for more information? Contact our dedicated team of lead generation experts to receive a demo and plan your path to success

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