We designed and developed an enterprise-grade platform to manage the complete lifecycle of organizational advertising and promotional activities. The application centralizes campaigns across outdoor hoardings, digital and social media, television, radio, newspapers, display screens, influencer collaborations, and festival or event sponsorships.

Advertisement requests can be initiated by sales, service, marketing, or other departments and moved through structured budget estimation and multi-level approval workflows. The system manages monthly and annual budgets, media slots, vendor quotations, deals, work orders, invoices, payments, expenses, creative production, version changes, internal communication, execution proofs, and campaign performance.

It also maintains advertising assets, agreements, AMC and contract renewals, complaints, maintenance activities, and scheduled media verification for hoardings and display installations. Detailed reports compare estimated, actual, and invoiced costs while maintaining approval histories and a complete operational audit trail.