What is Social Media Marketing and why does it matter for every business?

What is Social Media Marketing and why does it matter for every business?

Social Media not only connect you with your friends but plays a vital role in bringing people and traffic to your business with little to no cost.

Thinking of spending a week to market your business by meeting people!! Instead, just spend 6 hours a week in order to increase your business’s recognition, traffic, sales more than outside marketing in less time.

80% of marketers use social media for marketing, no matter what product or service you sell and who you sell it to. You will be surprised how using Social Media can reach into other parts of your marketing strategy.

The most important five steps for your SMM.

  1. Choose your media
  2. Set Marketing Strategy
  3. Brand your business
  4. Engage with customers
  5. Monitor insights for better performance

Choose your media

It is better to know which all are the social media available and which all suits your business

Facebook – This is the biggest and most powerful social media network with billion of users across the world. This network will be more useful to attain the targeted audience to your business and start engaging with them.

Twitter – if you are quick and smart, you can reach easily to the people using twitter

LinkedIn – This is a professional social media network where it connects B2B more than B2C

Instagram – Platform to spread your business in form of posts and images.

There are also many other medias like YouTube, Google plus, Pinterest etc where you can start your digital marketing.

Set Marketing Strategy

Without a proper marketing strategy, it is not easy to play with social media. It may damage your business when there is no plan at all. Make sure to check the following checklist well you go for marketing strategy.

Set goals

Select target audience

Make creative posts which are easy for customer to understand and get attracted

Brand your business

Branding is directly proportional to customer satisfaction. They play very important role in business. When any customer sees your company’s post on social media, first they will check your profile and website when the post is more credible and original content. Mostly, satisfied clients are eager to spread the word about your business either it is a product or service, they might turn on social media to express their opinion, where your brands will be explored more.

Engage with customers

Most common mistake business owners do in social media marketing is not engaging with the customer. Only the post and no. of reach or number of likes is not important. To have a healthy relationship with the customer you need to engage with them. We need to make sure to understand what they want and who they are. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

Monitor insights for better performance

Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

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